Enel: We are Energy: our values as seen by young people
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Innovation, trust, proactivity, flexibility and respect: these are five core values for our Group, and this year they also involve children and young people.
They will in fact provide the main theme for the "We are Energy" contest, the internal communication educational project dedicated to the children of our colleagues. We have gathered the five values under the common name, POV: these three letters normally stand for "Point of View" but for us, in this case, they also mean the “Power of Values.”
21 editions, one global community
The competition, which began life in 2005, is aimed at kids between the ages of 7 and 17: so far, in the 20 previous editions, it has seen an average of more than 3,200 entries per year, totaling more than 64,000 boys and girls from all the countries in which we are present.
The initiative reflects our concern for our people and their families and our commitment to promoting awareness of sustainability, innovation, energy, resources, and the use of new technologies. This concern and commitment fit within the framework of our corporate social responsibility.
Furthermore – and this is another very important aspect – it is a means by which we can help strengthen the growth of a global community among the children of colleagues, with educational activities based on games.
Creative self-expression
In actual fact, the challenge is to produce original content related to the proposed theme. And so this year, youngsters will be invited to choose one of the five values, ask themselves how it inspires their daily lives or the future they would like, and then express their point of view through a video, podcast, meme, story, musical performance, video game or any other appropriate creative medium.
When the five universal values are seen through the eyes of young people, and are presented in an immediate and innovative tone, they will manifest themselves in new guises and be enriched with new meanings that everyone can relate to.
The winners of the competition – every year there are usually about 100 –will be announced in June and they will take part in an international campus in Italy in July. Over the course of a week, they will be involved in educational games and team-building activities geared toward the development of soft skills on topics related to our activities. More importantly, the participants will have the opportunity to get to know each other, interact, play together and feel they are part of one big family.
A life experience that leaves its mark
It was precisely the sense of identity and belonging that underlies the initiative that was emphasized at the launch event for the 2025 edition, which took place April 10 at the Enel Auditorium in Rome.
Some winners from past editions of the contest actually took the stage to talk about their memories firsthand, with meaningful anecdotes accompanied by photos of their experiences.
It was abundantly clear from their testimonies how the campus week was a decisive event in their educational journey and that it left lasting marks and messages. Many friendships began on that occasion and they have grown over the years. Other participants discovered personal propensities that later resulted in a professional vocation: as in the case of a young man who had taken part in the project when he was 14, later becoming a tutor at the campus and finally deciding to devote his life to school teaching.
A large family that continues to grow
“This project is a bridge between people, families and generations, and this year the theme of values is generating an even stronger connection between these dimensions, as values are passed on in the family, but also in the company," said Elisabetta Colacchia, Head of People and Organization, who spoke at the launch event and emphasized the connection with this year's theme.
The project's creative inspiration was manifested in a mural that was painted live during the event, in real-time suggestions from content creator Samuele Brusca, and in a creative video in which Nicolò Mardegan, Head of External Relations, shared his dual perspective as a family man and an Enel executive, wishing everyone good luck "for a project that’s of great importance to all the members of our great family."
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