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Toyota stops selling diesel cars in Italy

Friday, January 5, 2018

Toyota’s new-car lineup in Italy is now “diesel-free”, with the company’s decisions to stop selling diesel variants of its Yaris, Auris and RAV4 models in Italy.

Italian customers are encouraged to trade in their old diesels for a Toyota hybrid, offering incentives of up to 7,000 euros.

Last year, only 6 percent of Toyota’s new car sales in Italy were diesels, with less than 6 percent of the sales for Yaris and Auris and 18 percent for the RAV4.The company aims to compensate for lost diesel sales with hybrids, says a Toyota Italy spokesman.

The Auris and RAV4 will be sold in Italy only with hybrid powertrains. The Aygo will be sold only with gasoline engine and The C-HR and Yaris are sold in gasoline and hybrid versions. Toyota sells hybrid and plug-in hybrids versions of the Prius. Toyota will continue to sell diesel versions of its Land Cruiser SUV and Hilux pickup because of their fuel economy and lower CO2 emissions.

Nearly 50 percent of Toyota’s sales in western Europe were hybrids in 2017, and the number is predicted to grow this year. According to a Toyota Europe spokesman, the market situation will dictate, whether Toyota will start offering diesel-free car lineups elsewhere in Europe. "The core of our strategy is hybrid. The more we move forward, the less the need for diesels,"  said the spokesman.