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Added on 22-03-2013







Business challenge

Headquartered in Basel, Switzerland, Roche is a leader in research-focused healthcare with combined strengths in pharmaceuticals and diagnostics. Roche is the world’s largest biotech company with truly differentiated medicines in oncology, virology, inflammation, and CNS.
Roche’s personalized healthcare strategy aims to provide medicines and diagnostic tools that enable tangible improvements in the health, quality of life and survival of patients. Roche is also the world leader in in-vitro diagnostics and tissue-based cancer diagnostics. A wide strategic project finalized to build a common vision about the future of Roche Group was implemented worldwide: the main topic of this project was the capacity to put patients’ needs at the center of our activities. One aspect was motivating employees and helping to understand and directly get in touch with the result of our daily behaviour. “Close to Patients” is a project thought to concretely respond to the main objective of our vision: patients first.


Close to patients is an innovative project that Roche has implemented starting from the simple consideration that Roche employees do not always have the opportunity to see the impact and consequence of their daily job on patients' hopes and lives. Partner: Patients groups, clinicians, caregiver. The project received the sponsorship of our top management, who directly take part in the meetings.  We organize several conferences in the Roche town hall inviting our employees to participate. Our guests share with us their experiences, emotions , difficulties, sense of loss and happiness when new therapies solve the problem; all this in a simple and true conversation. Meetings have covered different areas: oncology, virology rheumatology , transplant, central nervous system. Messages about the importance of early diagnosis and preventions have been transferred to all employees . Patients highlighted how important is the scientific innovation for their expectations giving a great value to each single employee activity.


In general these meetings have strengthened the link between Roche and its employees and give the opportunity to better comprehend how key it is for each employee to understand the importance of their work and the work of all the teams on patients and their family lives.

Challenges/Lessons learned:

Close to Patients represents an important occasion in terms of:
• Strengthening the relationship with our stakeholder
• Implementing a communication campaign finalized to employees engagement
• Strengthening engagement, sense of belonging, proudness
• Expanding this experience in other Roche affiliates
More than 100 employees have taken part in each single meeting and more than 80% stated to appreciate the initiative. These events permit us to synergize with external events as “The word arthritis day”: the patients hosted in Roche accepted to tell her experience in the main national newspaper “Corriere della Sera” telling how difficult simple daily gestures could be for a person affected by rheumatoid arthritis, a still not well-known disease.

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