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Randstad - Gender Equality European Standard

Added on 22-03-2013

Company

Randstad

Year

2011

Business challenge

Does finding jobs for over 300,000 people every day mean that the company is socially responsible? Or does it mean that you are running a good business? To Randstad, it means both. Therefore, doing business well and being socially engaged go hand in hand.

How Can Randstad be both socially responsible and run an good business?

Ensuring equal opportunities and diversity management is at the heart of social debate nowadays. At Randstad, the opportunities to engage in, or join activities on this issue, differ from country to country, according to local needs.

Randstad is in constant dialogue with all its stakeholders: the workers, the companies and the society at large. Stakeholder involvement in devising and implementing diversity strategies provides management with a good means of assessing the social impact of entrepreneurial decisions. Randstad believes that the reinforcement of the dialogue on the above mentioned topics with private companies, the public sector, organizations and associations will increase long-term results.

On national level, Randstad’s operating companies have been involved in several projects promoting equal opportunities and diversity management since a long time. Thanks to Randstad operating companies in France, Belgium, Italy and Randstad Holding in the Netherlands, the Randstad Group contributed to a new European standard for equal opportunities.

Description

A group of multinational companies (Randstad, PSA-Peugeot Citroen, BNP Parisbas, General Electric Energy, L’Oreal and Orange) developed in cooperation with Arborus ( endowment fund for professional gender equality in Europe) and the European authorities a unique standard for European as well as multinational companies contributing to the creation of a common culture relating to equality between women and men in the world of work.

The label - GEES : Gender Equality European Standard - helps companies to improve their HR processes to reach gender equality throughout the company. It encourages the setting up of control and management tools and offers recognition in terms of professional equality.

Challenges/Lessons learned:

Auditing is performed by an independent, third party organisation: Bureau Veritas Certification at both headquarter level as well subsidiary level. After a successful auditing a certificate is issued for 3 years, followed by an intermediate evaluation after 18 months.

All initiating companies were awarded, after a thorough auditing process, a Gender Equality European Standard certificate by the European Parliament during a special award ceremony in June 29th 2010.

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