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R2π partners with the Green Alley Award 2017 to support entrepreneurs in the circular economy

Monday, May 15, 2017

Since November 2016, CSR Europe has been working on a project focused on enabling organisations and their value chains to transition towards Circular Economy Business Models (CEBMs). This project, called R2π – tRansition from linear 2 circular: Policy and Innovation, has now entered into a partnership with the Green Alley Award 2017, Europe’s first start up competition for circular economy. Applications can be submitted at by 25th July 2017.

The Green Alley Award was initiated in 2014 with the aim to find new ideas for resource conservation, recycling as well as environmental and chemical compliance. Each year, start-ups from all across Europe can enter the competition and be selected among the most convincing applicants to travel to the final pitch in Berlin. The award also puts a focus on a different European country every year. The current spotlight lies on Ireland, which is known for its vibrant and highly successful business culture. Other partner countries include Germany, UK and Finland.

"If we want to establish a functioning circular economy, we need to start changing our habits, promote sustainable production and consumption and rethink current linear business models. And yes, we need to support new and disruptive ideas. However, we also need to break down the walls that hinder these new ideas to be implemented. This is the reason we joined the Green Alley Award”, says Alexis Figeac, Consortium Coordinator of R2π.

Read the full press release

About R2π 

R2π  – “tRansition from linear 2 circular: Policy and Innovation” is a three-year project within the environment theme of Horizon 2020 (H2020). R2π examines ways to shift from the broad concept of a Circular Economy (CE) to one of Circular Economy Business Models (CEBM) while searching for both market failures and policy failure that hinder the broad implementation, use, and acceptance of CEBMs. The aim of the R2π project is to highlight sustainable business models for circular economy and proposes “Policy and Business Guidelines” that will support such business models.

More information about R2π can be found at: