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R2π – tRansition from linear 2 circular



R2π – tRansition from linear 2 circular: Policy and Innovation is a three-year project within the environment theme of Horizon 2020 (H2020). This project began in November 2016 and is due to end in October 2019 with a total funding of 3 million Euros. The R represents the linear “radius” and the π symbolizes the circle. 

R2π examines ways to shift from the broad concept of a Circular Economy (CE) to one of Circular Economy Business Models (CEBM), while searching for both market failures and policy failure that hinder the broad implementation, use, and acceptance of CEBMs. The uniqueness of the R2π project is that it has a strong business orientation that goes beyond working towards environmental goals and examining the role of innovative business tools and policy packages on the diffusion of CEBMs.



The objective of the R2π project is to highlight sustainable business models for Circular Economy (see below image) and to propose "Policy Packages" that will support such business models.

This is achieved by analysing a substantial amount of case studies covering different sectors and countries followed by a quantitative analysis. The accumulated knowledge enables the project partners to identify best practices and develop the R2π toolbox and policy guidelines to support both business and policy makers. 



The international consortium of R2π consists of 16 partners from 9 Member states and associated countries (The UK, Germany, The Netherlands, France, Spain, Malta, Poland, Belgium and Israel). It represents three sets of partner organization, including experts from the business sector, public bodies as well as think tanks and research institutes. R2π is coordinated by the Collaborating Centre on Sustainable Consumption and Production (CSCP) in Germany.

CSR Europe mainly contributes to the selection and validation of the business cases and also takes part in the dissemination of the project results among key stakeholders. As a matter of fact, with its network of 45 corporate members, 41 National CSR organisations, and gathering 10,000 companies, CSR Europe is ideally placed to introduce to its global corporate members the learnings of the project and collaboration opportunities on particular Business Model innovations.

This content has been produced with the financial assistance of the European Union and is the sole responsibility of the R2π Consortium. This content can under no circumstances be regarded as reflecting the position of the European Union.


Upcoming Events

Circular Economy Webinar Series

In the framework of the R2π project, CSR Europe will organise 3 free webinars on the circular economy to demonstrate to business representatives how to transition, change, or abandon the current linear practice and integrate circular economy thinking into corporate and commercial activity.


19 September 2019 - Circular Economy Web-Series, From the linear to the circular economy - here

26 September 2019 - Circular Economy Web-Series, Circular Economy Business Models - here 

2 October 2019 - Circular Economy Web-Series, Tools to implement Circular Economy Business Models - here

Train the Trainer Workshop on Circular Economy

CSR Europe and the R2Pi Consortium will disseminate the learnings from successfully running circular innovation journeys with companies to transform their business models.

When: 11 October 2019

Where: Madrid, Spain


For more information please contact Elisa Casazza:

Transitioning to Circular Business Models Conference 

On 24 October 2019, CSR Europe is pleased to invite you to the final conference of the R2π: - tRansition from linear 2 circular

Register here


Related documents and reports

Download the Stakeholder Views Report: Enablers and Barriers to a Circular Economy

Video: Circular economy: What are the enablers and barriers?


Related news

R2π partners with the Green Alley Award 2017 to support entrepreneurs in the circular economy

CSR Europe and R2Pie partners launch Stakeholder Views Report caled "Circular economy: What are the enablers and barriers"?


Past Events

Circular Economy Webinar: How can you get involved?

Startup Breakfast for Green Alley Award 2018 

Circular Economy: Business & Policy - Makers Workshops