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Panasonic - Kids school-Eco learning

Added on 22-03-2013


Panasonic Europe



Business challenge

To really make a difference in confronting environmental challenges it is important to involve the next generation. They need to be made aware of issues such as climate change and should be educated about how they can actively contribute to preventing further negative impact on the environment.


The Eco Learning programme aims to educate 100.000 elementary school children on climate change by 31st of March 2013 through the following actvities:

  • Panasonic Europe provides a website with teaching materials (consisting of own materials and materials developed by FEE (Foundation for Environmental Education)) to Panasonic National SalesĀ  and Support Companies and factories
  • Local operations translate the website into their local language and promote the programme internally
  • European Panasonic staff volunteer to find participating schools
  • Teachers download teaching materials from the website and run the programme in their schools
  • Kids participate in the Panasonic eco picture diary competition to reinforce their learning

Stakeholders involved:

  • External: children, teachers, environmental NGO (FEE)
  • Internal: employees

Expected impact:

  • Higher awareness on climate change among elementary school children
  • Improved behaviour and attitudes in regard to environmental issues
  • Stronger internal awareness of the importance of contributing to society through volunteer engagement


  • Internal promotion of the project
  • Find sufficient volunteers to promote the project to schools
  • Find schools willing to cooperate in this initiative
  • Ensure that it will be ongoing activity

Challenges/Lessons learned:

This initiative was officially launched only recently, in September 2010. However, we have already run the programme at two European schools, in Germany and U.K. The programme was very well received by both teachers and students. Students showed great interest and also involved their families in changing habits to make their daily lives more environmentally friendly - e.g. by switching off the lights after leaving a room, turn off the tab while brushing teeth, etc.

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