In most subsidiaries the CSR managers in the Group subsidiaries come from another function, with no specific qualifications regarding CSR. They learn by doing.
To help them understand CSR principles and management processes, Orange decided to set a certification process with Kedge, a business school engaged in corporate social responsibility, based in France (Marseille and Bordeaux).
- Understanding the theoretical markers of SD and CSR, standards, international initiatives, especially in Europe
- Fully understand and know how to roll-out the major commitments of Orange’s CSR policy
- Understand and know how to explain the link between CSR and business
- Know how to convince in-house managers and accompany change management
- Know how to engage in dialogue with all stakeholders in the region
- Understand CSR issues affecting Orange’s main business lines
- Exchange good practice and feedback
The four-day program is based on the following principles
- Defining a CSR strategy tailored to the local organisation and the country
- Organising stakeholder dialogues
- Applying CSR to different business lines in the company
- Assessing a project from a CSR standpoint through an operational case study
The programme yields a formal certification statement which allows the CSR manager to validate and certify his/her knowledge, which further improves future employability as a CSR professional.
At the end of 2014
- In the Africa/Middle- East/Asia (AMEA) area: 3 French sessions (Dakar and Abidjan) and 1 English session (Amman) led 30 Orange employees from 13 AMEA countries to be certified.
- In the Europe area: after adaptation of the training materials to suit the European area the first session was held in Madrid in December and 10 employees were certified.
This certification program raises awareness of CSR managers on the global scope of CSR management, enlarges their skillset and gives them full recognition of their professional skills. In parallel, it raises the CSR profile to a more professional level.