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KÖVET (Ségécé Magyarország) - Civil Marketplace

Added on 22-03-2013

Company

Ségécé Magyarország

Network

KÖVET Association for Sustainable Economies

Year

2011

Business challenge

We are responsible for the visitors of our shopping center, it is important for us what they see and feel. These impressions open the door of the visitor’s mind to the environment, to our fellow-men, to the needy.

The shopping center is a perfect melting pot for the mediation of the interests of profit oriented companies, the local community and politics.

Every shopping center has sometimes temporary not used commercial areas. Utilization this spaces in cooperation with the civil organizations, as Meeting Point and „ information market” is very good tool to reach new consumer groups, enhance the positive image of the Plaza, and vivify new ideas in the service offer.

Some of the challenges are:

  • Performance and sustenance of continuous and active communication;
  • Mobilization of citizens, volunteer work, making community pledge;
  • Coordination of the collaboration of civil, economic and local political sphere, creating a common platform;
  • Coordination of civil organizations according to categories for effectively realizing interest;
  • Sending the message of corporate social responsibility toward the visitors of Alba Plaza.

Description

The shopping centre responded to the challenge through the creation of “meeting points” in cooperation with the civil organizations and communities of the city by utilizing unused commercial areas. This is a very good tool to reach new consumer groups, enhance the positive image of the Plaza, and verify new ideas in the service offer.

The visitors of the meeting point get up-to-date information about the programs organized by the local civic organizations or promoted cultural, touristic or sporting events and services.

Partners include:

1. Ségécé Magyarország Kft. – Alba Plaza

2. CISZ – Regional Association of Civil Organizations

3. Municipality of Székesfehérvár

Alba Plaza Shopping Center Value:

  • Provides the space (shop unit) free of charge,
  • Ensures continuous electricity, water, heating and internet connection and the security system for the unit
  • Give information about the programs in the Plaza Radio and indoor plasma screens,
  • Partnership with regional Radio Fehérvár: thematic programs

CISZ Value:

  • For the sake of raising the popularity of the city and the shopping center (Plaza), the local-conscious CISZ (Association of Civil Organizations) provides guarantee for the high quality of services offered and recommended.
  • Ensures the regular opening (min. 8 hours per day) with skilled volunteer animators
  • Organizes, follows up and finances the continuous supply of informative material, brochures, maps and other giveaways.
  • Ensures the equipment of the space and the IT infrastructure for the services.
  • Provides publicity for Civil Market and its events in the local media.

Local Government of Székesfehérvár Value:

  • In cooperation with the Communication Center of the local government forwards all information about local civil affairs to Civil Market,
  • Helps maintain the relation between Civil Market and the institutes of Local Government,
  • Every week takes part in the work of Civil Market with governmental officers.
  • Personal, direct promotion of min. 150 civil organizations.
  • Round table discussions between the representatives of the local government and civil organizations.
  • Meeting of civil–civil cooperation, presidents.
  • 10 thematic weeks, forming of attitudes.
  • Continuous guidance about volunteering and tenders for civil organizations

Impact

  • The challenge of the Civil Market gives a good practice in socio-cultural animation, and organizational skills of the civil party.
  • Mobilization of citizens by volunteer animators was surprising successful.
  • The “spirit of the space” made it easy to create a common platform for civil, economic and local political sphere.
  • After the first month it was detectable the impact of the Civil Market, on the increasing traffic, and popularity and media appearances of the Alba Plaza.

Challenges/Lessons learned:

  • Personal, direct promotion of min. 150 civil organizations.
  • Round table discussions between the representatives of the local government and civil organizations.
  • Meeting of civil–civil cooperation, presidents.
  • 10 thematic weeks, forming of attitudes.
  • Continuous guidance about volunteering and tenders for civil organization.
  • Creating a pleasant environment for the visitors is important for the shopping center. Civil Market can popularize the services of the shopping center and boost the circulation of the plaza.
  • The aim of every participant is the creation of local value, building collectivity & human cooperation for consciousness and shaping of attitude.

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