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KÖVET (Coca-Cola Hellenic Bottling Company) – Corporate volunteering program

Added on 22-03-2013

Company

Coca-Cola Hellenic Bottling Company

Network

KÖVET Association for Sustainable Economies

Year

2008 - ongoing

Business challenge

NGOs, institutions of education, local communities sometimes lack the resources and skills that would make them more effective in realizing their objectives.

Description

Our corporate volunteering program is open to all of our colleagues. They are free to join any projects or initiate one. Employees can join the programs announced centrally, financed and organized by the company initiate programs themselves and apply for the Employee Fund support communities with their skills and experience.

The PR team announces two volunteer action days fitting the company's CSR strategy. Participation in these actions is initiated by the company and is encouraged by 2 days off a year.  The supported initiatives are in line with the company's CSR strategy also via Employee Fund applications (submitted by employees).

In order to raise awareness for community issues, the company urge employees to initiate public activities in their own neighbourhood or in the wider community. Consequently, their initiatives are mainly inspired by organisations, communities they know of in their own neighbourhood and they wish to support by their skills, work or experience. The company's internal communication team provides support to the employees' initiatives: they circulate information about planned the volunteer action via common internal communication channels, publish coverage about them and encouraging others to initiate similar actions.

We have a day-to-day relationship with the Önkéntes Központ Alapítvány (Volunteer Centre Foundation) that actively participates in the organisation and implementation of our spring and autumn volunteer activities (managed by the PR team). Together with our volunteers, our strategic NGO partners - for example the WWF Hungary, partner agencies and companies, members of the local community concerned, state environment protection and water stewardship organisations - also join our activities.

Impact

Managing despite legal barriers when organising and implementing programs. Since fence painting, waste collection or tree planting are outside of our business as registered at the courts, procuring materials and tools is difficult for us and entails an extra tax toll on our company.

Challenges/Lessons learned:

  • A total number of 275 volunteers have participated in corporate volunteer days so far collecting 61 tons of garbage along both riverbanks of 25 kilometres. They also transformed a nursery school to comply EU standards, renewed the court and playground of the Dunavarsány Primary School and planted 80 trees. Coca-Cola Hungary employs nearly 1,400 people that means 20% of all our employees participate in volunteer programs.
  • Support NGO's, institutions of education and local communities in general lacking resources and skills with knowledge, resources and experience. By integrating volunteer programs into the daily routine of the company, this also raises awareness among employees for the responsibility for their communities.

More information

http://coca-cola.hu/?pid=134 – in Hungarian

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