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Innovation Policy

R2π – tRansition from linear 2 circular: Policy and Innovation

R2π – tRansition from linear 2 circular: Policy and Innovation is a three-year project within the environment theme of Horizon 2020 (H2020). R2π (the R represents the linear “radius” while the π symbolizes the circle) project began in November 2016 and is due to end in October 2019 with a total funding of 3 million Euros.

R2π examines ways to shift from the broad concept of a Circular Economy (CE) to one of Circular Economy Business Models (CEBM) while searching for both market failures and policy failure that hinder the broad implementation, use, and acceptance of CEBMs. The uniqueness of the R2π project is in having a strong business orientation that goes beyond environmental goals and in examining the role of (innovative) business tools and policy packages on the diffusion of CEBMs.

The aim of the R2π project is to highlight sustainable business models for circular economy and to propose "Policy Packages" that will support such business models. This will be achieved by analyzing a substantial amount of case studies covering different sectors and countries followed by a quantitative analysis. The accumulated knowledge will enable the project partners to identify best practices and develop the R2π toolbox and policy guidelines to support both business and policy makers. 

The international consortium of R2π consists of 15 partners from 9 Member states and associated countries (The UK, Germany, The Netherlands, France, Spain, Malta, Poland, Belgium and Israel). It represents three sets of partner organization, including experts from the business sector, public bodies as well as think tanks and research institutes. R2π is coordinated by the Collaborating Centre on Sustainable Consumption and Production (CSCP) in Germany.

In the framework of this project, CSR Europe will mainly contribute to the selection and validation of the business cases and it will also take part to the dissemination of the results of the project among key stakeholders. As a matter of fact, with its network of 45 corporate members and 41 National CSR organisations, gathering 10,000 companies, CSR Europe is ideally placed to introduce its global corporate members to the learnings of the project and to collaboration opportunities on particular Business Model innovations.

This document has been produced with the financial assistance of the European Union. The contents of this document are the sole responsibility of the R2π Consortium and can under no circumstances be regarded as reflecting the position of the European Union.