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IMS (Philips) - Ciudades Sostenibles (Livable cities)

Added on 22-03-2013

Company

Philips

Network

IMS - Entreprendre pour la Cité

Year

2010

Business challenge

Phillips understands that climate change is an immediate challenge, they found that lighting accounts for 70% of cities' energy consumption, and for almost 20% of total energy consumption throughout the EU. By improving the efficiency of public lighting systems, Spanish cities can contribute to the battle against climate change. The company have identified an opportunity to become a a technological partner for Spanish cities, not only by offering the latest lighting technologies but also by providing expertise and experience for citizens awareness campaigns that promote energy savings, energy efficiency and sustainability.

Description

The company responded to the challenge through the initiative ‘Livable cities’ , to create sustainable and eco-efficient cities through lighting renewal. This initiative aims to make cities aware of the importance of sustainable lighting and to inform them of the benefits of the sustainable products and solutions that are available, such as FEESL funds (State Fund on employment and local Sustainability), which the Spanish government provides to cities. The goal is to address climate change by improving the energy-efficiency of cities and ensuring a friendlier environment. Through this adoption of the latest efficient technologies is promoted, such as LEDs, which use up to 80% less energy than conventional lighting, with reduced CO2 emissions and lower operating and maintenance costs.

Livable Cities is a Philips' lighting sector initiative that is being introduced in many different cities around the country. Philips' agents are visiting city councils throughout the country, meeting with those in charge of public lighting and offering their expertise in energy efficiency and sustainable lighting, while at the same time, sharing the existing portfolio of environmentally friendly products and services. Philips' PR Department in Spain is also involved by collaborating to promote this initiative to media and city councils that may be interested. The potential has been found to improve the energy efficiency of lighting in exterior public spaces and city buildings in greatest number of cities possible. This would mean huge reductions in energy consumption and costs for municipalities, while simultaneously lowering pollution levels.

Impact

• Expecting to achieve with the support and commitment of institutions to reach the largest amount of cities a possible.

• Philips is committed to reaching out to the different city councils throughout Spain and making information available to them.

• The initiative would also be enhanced by the commitment of other brands to the challenge of creating more sustainable cities by contributing their expertise and solutions regarding other sustainability issues that concern city councils, such as water management or CO2 emissions.

Challenges/Lessons learned:

• Creating awareness around energy-efficient products known to city councils while demonstrating the company's commitment to the environment, cities' livability and citizens' health and wellbeing.

• The Livable cities tour has visited 8 cities to date, and has attracted the participation of 1,200 technicians and municipal engineers from throughout the country.

• The campaign has reached more than a million people in terms of media coverage both the regional and financial press.

More information

The company has created The Philips Center for Health and Wellbeing, a think tank of international experts to generate knowledge, insights and possible ways of moving forward, not just from a lighting and environmental perspective, but also from a more general health and wellbeing perspective.

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