IBM

Type

Type 1: Commercial partnership

Sector of the company/organisation

ICT

Name of activity/project (or solution offered)

IBM Smart Cities Challenge

Relevant urban sustainability topic

energy
resource-efficiency (waste, water, materials, circular economy,…)
social economy (unemployment, education, diversity, inclusive economy,…)

Start year

2011

End year

2011

Brief project summary

The team spent three weeks in Glasgow, working alongside colleagues at the City Council, and met with more than 100 individuals from across the spectrum of organisations concerned with Fuel Poverty. These included representatives from energy companies, charities, advice bureaux, government organisations, universities and individual consumers.

Short activity description

Despite economic growth and urban renewal, Glasgow has been faced with rising rates of fuel poverty in the last decade. IBM was asked to analyse how to reduce fuel poverty in Glasgow and bring affordable warmth to its citizens. The IBM team's recommendations focused on improving energy literacy in the city through methods such as the appointing of an affordable warmth champion, messaging and branding using social networking tools, and the use of predictive analytics for targeting City resources.

Title

Content Relationship Project Manager