Coca Cola

Type

Type 1: Commercial partnership

Sector of the company/organisation

Food & Beverages

Name of activity/project (or solution offered)

Le Sport Ça Me Dit

Relevant urban sustainability topic

lifestyles (sustainable consumption, recreation, leisure,…)

Start year

2008

Brief project summary

Nationwide programme run in partnership with the Ministry of Sport and the French Olympic Committee designed to engage children who aren’t usually attracted to sport to participate in games that are fun and non-competitive.

Short activity description

Municipalities shall buy a 1 m3 rolling box containing the necessary equipment for the organisation of 6 fun and sportive games (renewed annually) such as flag rugby, bumball, disc golf, football, street tennis and archery; as well as articles for supervisors (T-shirts, caps, marking bombs, jumpers, practical guide) and communication tools (posters, banners, etc.).

This is a complete and mobile kit, extremely easy to set up: it only requires 2 supervisors, 15 min and can be organised on any playground, square, schoolyard, gym or beach.

Achieved impact

Since 2008 more than 1 million participants

More information on the project

Title

EU Affairs Manager, The Coca-Cola Company