BASF

Type

Type 2: Pre-procurement collaboration

Sector of the company/organisation

Chemicals & Materials

Name of activity/project (or solution offered)

Mission Nutrition

Relevant urban sustainability topic

lifestyles (sustainable consumption, recreation, leisure,…)

Start year

2015

Brief project summary

Improving employee nutrition is part of BASF's commitment to the UN Global Nutrition Compact (Scaling-up Nutrition Movement SUN). The global health campaign “Mission Nutrition” rolled out worldwide in BASF's 150th anniversary year 2015.

Short activity description

Holger Stromberg, chef of Germanys national soccer team, and BASF's canteen chefs created 35 healthy meals for the BASF canteens, aimed at contributing to employee’s nutritional intake and healthy lifestyle at work. Moreover, the meals are also easy to cook at home by the employees. Additional impact of BASF’s nutrition campaign will be achieved through a global knowledge portal, medical consultation in case of different risk factors like e.g. obesity, the motivational campaign “1:0 through change” and an international cookbook of BASF employees. A broad variety of seminars, workshops or lectures for individuals or teams complete the company’s offer.

Achieved impact

More than 20.000 employees (> 50.000 visits) of 55 different countries used the new established intranet portal within four months. Video clips, recipes, nutritional information as well as change topics are the most “liked”. The new menu “Power Yourself” at the Ludwigshafen site is highly frequented (up to 25% share of sale per day).

Title

Senior Manager Sustainability Communications