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GRACE Portugal (Delta Cafés) - Planeta Delta: The battle against climate change and its effects on future generations

Added on 22-03-2013

Company

Delta Cafés

Network

GRACE Portugal

Year

2007

Business challenge

The discrepancy between the geographical origins of emissions and the negative effects of them make the climate alterations a global problem.  Developing countries are generally the most vulnerable since they often lack the resources to react to the effects of these changes.  Coffee production is also affected by climate change which could have a negative impact on quality and quantity of the coffee production.

To help build a better future, Delta Cafés developed the "Planeta Delta" (Delta Planet) programme, which aims to raise awareness among the consumers and at the same time to reduce Delta Cafés' CO2 emissions.

Description

As is well known, a change of attitude and behaviour is fundamental in the battle against climate change.  Small gestures and actions can help to provoke a global movement.

This is the message put forward in the first phase of this programme, a raise awareness campaign.  As part of this phase, all Delta sugar bags were printed with a description of the negative effects of climate change as well as an explanation of this phenomenon, recommendations and easy to implement practices.  In the second phase, an eco-bulb (of low energy consumption) was offered to all the costumers buying the promotional package with two coffee bags.  In addition, the company launched a section on its website explaining, in an interactive way, the Planeta Delta programme. 

Providing this eco-bulb had a double objective.  The first is to serve as a pedagogical example of the role that each citizen has to play in the battle against climate change (since a small gesture like this can reduce 80% of the energy consumption used by a traditional bulb).  Second, to allow Delta to compensate for the emissions associated to the production and commercialisation of Delta coffee.

This compensation programme was based on a joint study with Ecoprogreso (an environmental enterprise specialised in carbon emission reduction schemes).  This study showed that the process of collection, distribution and commercialisation of coffee (the transportation of the green grains from its origins, transformation into coffee and the distribution to final customers) generated less emissions than the actual reduction achieved with the campaign and distribution of bulbs. 

Impact

  • Finding ways to engage consumers

Challenges/Lessons learned:

  • 100,000 eco-bulbs were distributed through this special package
  • The programme helped to reduce up to 18,000 tons of CO2, a result that was certified by an independent entity called Veritas Bureau
  • Helped make consumers more aware of the dangers of global warming as well as the impact they can make 

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