Caja Navarra's faced the challenge of developing values in new generations to encourage socially responsible entrepreneurship. It was recognized that social bodies have influence over the behavior of children in order to transmit democratic values, the importance of personal work, a sense of responsibility and a love for work well done, among other things.
Caja Navarra responded to this through the creation of an educational project TribuCan, this is run by Caja Navarra with the intention of supporting schools, families and society within their educational endeavors.
The project was launched in the year 2007 with the participation of the school communities (teachers, students and families) from 8 schools in the region of Navarra. In 2009-2010, 54 schools based in Aragon, Catalonia, La Rioja, Madrid, Navarra and the Basque Country took part. The project is supported by the professor and philosopher José Antonio Marina.
Caja Navarra's entire Top management team participated in the project, using the classroom platform to teach the social values of business and the importance of ethical behavior in professional and personal endeavors. Successful employees also take part, explaining their experiences to students, alongside an external teaching team, school teachers and the 2,750 students participating in the project.
At the end of the school year, each school carries out a real solidarity-based entrepreneurial project, creating a company, the profit from which goes towards improving the project studied and is handed over to the relevant promoting entity.
• There is significant expenditure to support this project (teaching team, teaching material, etc.).
• Formulas are being looked into so as to gain economic return for the company in addition to the significant social return registered by the project.
• Encouraging entrepreneurial spirit among the students taking part.
• Students received in-depth knowledge about a solidarity-based cooperation project, which they have contributed towards economically through the profit made by the company they have created as part of the project.