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Enel - The Sustainability Meter

Added on 22-03-2013

Company

Enel

Year

2007

Business challenge

Sustainability lives and thrives in the ideal centre of three areas: social, environmental and economic. Prior to the Sustainability Meter, the company identified its stakeholders but still had the problem of positioning them within this theoretical scheme. Furthermore, some individual stakeholders were difficult to identify.

Description

With the Sustainability Meter included in Enel's new sustainability website, the company is able to give a virtual voice for the all stakeholders.

In order to appraise the company, the stakeholder must answer 24 questions which are equally divided among issues regarding economic, social and environmental responsibility.

The questions are phrased in a way that the answers can be positioned on a linear scale of values ranging from "not at all" to "extremely", with each answer reflecting the importance the stakeholder attaches to the particular component. 

Upon completion, the series of questions allows the stakeholder to discover his/her position with respect to Enel's sustainability.  In this way, s/he has also appraised the company's sustainability as a whole.

Enel's position is set according to its strategy and its CSR actions and the 450 Key Performance Indicators are the tools to design and control where and how the company is progressing.  45% of these indicators regard economic responsibility, 35% environmental responsibility and 20% social responsibility.

In Enel's sustainability control system, these KPI's are the "weights" that, based on the algorithms, create the Sustainability Meter's system of evaluation, giving the company a position within a theoretical framework.

Impact

At the beginning, there were several internal discussions and confrontations concerning the 24 questions directed at stakeholder, relating to Enel' s areas of responsibility. In the long run, it was decided to update the 24 questions while keeping the balance among the three dimensions of the theoretical framework of sustainability.

Challenges/Lessons learned:

  • A constant check of the back end, where the data is collected, allows the company to know what the priorities are for stakeholders
  • Stakeholders can easily profile themselves and give us powerful feedback, important suggestions and an open direct dialogue with the company thanks to the web-based tool.

More information

The Sustainability Meter: http://csrmeter.palomarlab.net/en

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