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Enel CSR e-learning course UN PRIME

Added on 06-06-2014

Company

ENEL

Network

CSR Europe

Year

2013

Business challenge

In 2011 the rising importance of sustainability as the ‘Business as usual way to conduct business’ brought Enel to develop an on-line training course on the milestones of CSR, featuring Enel training department Enel University. The great success of the course, spread all over Enel Group, at all categories, paved the way for a joint cooperation with Enel Foundation and UN PRiME to make the training course available on the UN PRiME website.

Description

Enel Foundation and UN PRiME (United Nation's network Principles for Responsible Management Education), in collaboration with Enel University, are working together to deploy an e-learning tool focused on Corporate Social Responsibility (CSR) principles and disseminate it among international students belonging to universities, research centers and Business Schools within the PRiME network.

UN PRiME is an initiative of United Nation that aims at developing a global network of business schools which identify with the Responsible Management Education.

The course was presented last September on the occasion of the 2013 PRiME Summit, that took place in Bled, Slovenia and is based on an initial tool developed by Enel University in 2010, updated with the contribute of Joint Academic Advisory Committee.

This entry level course is focused on corporate responsibility and sustainability and is made up of three modules, all available for free at the course's dedicated website.

Feedbacks form users will we gathered and analyzed for being the base for the forthcoming initiatives and for a possible second edition of the course.

For further information please visit the Enel website

The course is based on an initial tool developed by Enel University in 2010 and updated with the contribute of Joint Academic Advisory Committee, composed by:

  •  M. Frey (Scuola Superiore Sant'Anna, I);
  • B.L. Teehankee (De La Salle University Manila, PH);
  • D. Malan (University of Stellenbosch, Bellville, ZA);
  • S. Bertolini (Università Cattolica del Sacro Cuore, I);
  • C. Sanger (London South Bank University, UK);
  • J. Hale (McCoy College, US).

The entry level course is focused on corporate responsibility and sustainability and it is available for free.

The tool is structured into three modules, each of them composed by of the following lessons:

 

 

 

Module 1: Sustainable development

Module 2: What is CSR

Module 3: Best practice in CSR

Sustainability as a corporate strategy

How to develop CSR

Who are the stakeholders?

Visions for the future and generational pact

The effects in a financial context

The virtuous circle of CSR

The consequences of non-sustainable development

The 1970s

CSR in relations with suppliers

The Deepwater Horizon rig

The 1980s

CSR in relations with clients

The 2008 crisis

The 1990s-2000s

CSR in relations with human resources

Reactions to a consumption boycott

Initiatives promoting CSR

Thank you and evaluation questionnaire

Sustainability as a global phenomenon

CSR: pros and cons

 

The need for equitable development

Awkward questions relating to CSR

 

A new global culture

 

 

Sustainability in an economic context

 

 

Medium-long term business

 

 

 

Impact

Since its launch, it became the most complete and effective training course on CSR.

At Enel the training course became mandatory for any employee in any category, spreading the culture of sustainability throughout the Group at all levels.

Challenges/Lessons learned:

The lesson learnt was having more colleagues engaged on sustainability activities and the thing is reflected anytime they are involved in Group initiatives like sustainability reporting or data gathering for sustainability indexes questionnaires.

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