The European Business Network
for Corporate Social Responsibility
Mobile Menu

Disney debuts photography campaign for girls’ leadership and empowerment

Thursday, August 17, 2017

Disney has debuted its new #DreamBigPrincess Photography Campaign which supports Girl Up, the United Nations Foundation’s program that encourages adolescent girls’ leadership and empowerment.

A 19-year-old university student who published a children’s coding book to inspire more girls to pursue STEM fields. One of the first indigenous Samburu women elephant keepers in Africa, who works to help elephant orphans return to their natural habitat. An 11-year-old Brazilian girl who aims to become the first female world champion surfer from her native country.

These are just some of the women and girls who are featured in Disney’s new #DreamBigPrincess photography campaign, which debuted on August 15, 2017.

The new global photography campaign showcases the real-world girls and women in a series of empowering images captured by 19 female photographers from 15 countries.

Photographs shared on social media during the campaign, which continues through October 11, 2017, will help raise funds for the United Nations Foundation’s program, Girl Up.

Girl Up’s leadership program engages girls to take action and advocate for girls around the world, giving them empowering tools to help make a difference.

Through the collaboration with Girl Up, Disney will donate $1 for any public post of a photo using #DreamBigPrincess or like of such a post on Facebook, Instagram or Twitter, for a minimum donation of US $500,000 and a maximum of US $1 million.

More information