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Coca-Cola Enterprises - Corporate Responsibility and Sustainability (CRS) - Commitment 2020

Added on 22-03-2013


Coca-Cola Enterprises



Business challenge

Climate change, water scarcity and the depletion of natural resources are becoming increasingly serious global issues and have the potential to affect our ability to operate. In order to address these environmental challanges Coca-Cola Enterprises (CCE) has implemented "Commitment 2020" which covers the key sustainability issues relevant to our the business.  


CRS is a pillar of CCE's overall business strategy and Global Operating Framework and an integral part of ensuring our success. As a result of a global CRS Summit, involving CCE's 250 senior leaders, CCE has now stepped up its corporate responsibility and sustainability commitment. In 2009, CCE has developed a set of goals and targets to achieve by the year 2020 - called ‘Commitment 2020'. This business-wide framework sets out CCE's vision to become the best beverage sales and customer service company. 

Within Commitment 2020, CCE has used a cost benefit analysis process to prioritise its CRS investments, looking at environmental impact, cost and reputational benefit. This enables CCE to allocate resources effectively within its five strategic areas.    

The Goals of the Commitment 2020 initiative are:

A cross-function team at CCE has developed a series of roadmaps to ensure that the business is able to meet the 2020 Commitments, as set out below:

Energy Conservation / Climate Change

We aim to reduce the overall carbon footprint of our business by 15% by 2020, as compared with our 2007 baseline.  We have also developed a detailed plan to improve energy efficiency in our main areas of impact - manufacturing, cold drinks equipment and transportation.

Water stewardship

We are aiming to establish a water sustainable operation in which we minimise our water use and replenish the amount of water equivalent to what we use in our beverages to the local communities in which we operate.

Sustainable Packaging / Recycling

We will reduce the impact of our packaging; maximise our use of renewable, reusable, and recycling resources; and recover the equivalent of 100 per cent of our packaging.

We will be constantly seeking improvements to reduce the amount of packaging we use and increase the amount of recycled materials we use in our packaging. 

Product portfolio / Well-being

We will provide refreshing beverages for every lifestyle and occasion, while helping consumers make informed beverage choices.

We will continue to expand our range of waters, juices and reduce the average calorie content by volume, as well as offer smaller portion sizes.  We also continue to provide more information about our beverages. 

Diverse and Inclusive Culture

We aim to create a culture where diversity is valued, every employee is a respected member of the team, and our workforce is a reflection of the communities in which we operate.

We are working to build a diverse and inclusive culture by putting in place business structures.


  1. Ensuring that CCE is able to deliver business growth and meet its carbon footprint reduction goal.
  2. Ensuring that CCE is able to meet its 100% recycling target in countries with historically lower recycling rates (eg Great Britain and France)
  3. Working with external stakeholders to define "a water sustainable operation"

Meeting our European target to ensure that by 2012, 25% of all the PET plastic we use is recycled PET.

Challenges/Lessons learned:

CCE has made significant progress in all five of its CRS focus areas. Detail can be found on the CRS websites listed above, or in CCE's CRS Reports:

  1. CCE has measured its own carbon footprint (scope 1,2 & 3) as well as the carbon footprint of a number of products in Great Britain.
  2. CCE has measured the water footprint of a 500ml bottle of Coca-Cola produced as its Dongen manufacturing site in the Netherlands.
  3. In Europe CCE has significantly improved its water efficiency and in 2008, used an average of only 1.57 litres of water to make one litre of product, compared to 1.64 lites in 2007.
  4. CCE has undertaken a number of significant packaging reduction initiatives, including work to reduce the weight of its 500ml PET bottles from 39g (1994) to 24g (2010).

More information

Coca-Cola Enterprises:
Coca-Cola Enterprises:
CCE’s CRS Reports:

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