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BITC Ireland (Accenture) - Aligning community investment activities with business goals

Added on 22-03-2013

Company

Accenture

Network

BITC Ireland

Year

2009

Business challenge

The future health of our business is linked to the future prosperity of the communities in which we operate. Failure to address issues of (un)employment or make links with local education and employment-focused organisations would limit our future access to local talent pools. Given the positioning of Ireland as a knowledge-based, smart, high skills economy and an innovation hub, it is more important than ever for education and training to help achieve that goal through the adaptation of skills and knowledge. Higher skill levels boost labour participation rates, productivity and economic growth.

Description

Skills to Succeed was launched in 2009 as a way to align our corporate citizenship activities strategically around a central focus. The goal is that by 2015, we will equip 250,000 people around the world with the skills to get a job or build a business. Accenture and the Accenture Foundations will also contribute more than US$100 million by the end of 2013 in global and local giving, as well as pro bono contributions of time and Accenture employee skills to support the company’s corporate citizenship efforts.

One of the ways Accenture is working to achieve these goals is through strategic partnerships with non-profit organisations that share our skill-building goals. Accenture has collaborated with Jobcare to assist unemployed people to gain the confidence, skills and knowledge necessary to find and keep meaningful employment.

Accenture does this by providing direct support for Jobcare’s training programmes in terms of collaborating on content development, delivery of training modules, provision of mock interviews, funding and by directly supporting the Jobcare team in their own learning and development.

Impact

Both the rise in unemployment levels and the number of skilled people becoming unemployed for the first time required a shift in Jobcare’s offerings. Accenture collaborated with Jobcare to design and launch the new JobNet programme in 2010, to target newly-displaced unemployed people. In the first year alone, almost100 people successfully graduated from JobNet. Jobcare also ran eight Employment Preparation Courses for a total of 250 clients (a 25% increase over 2009, due to Accenture’s support). Of these clients, 57% were positively placed - 72 in employment and 70 in further education and training.

Tip: Find a theme for community investment activities that is aligned with your business and be ambitious with your goals!

Challenges/Lessons learned:

Company Benefits

Developing the skills and talent of our people is at the heart of our business; it is what we do every day. Skills to Succeed combines our people’s passion, experience and commitment to nurturing talent. We believe the programme has the opportunity to make a sustainable difference to the long-term vibrancy and vitality of individuals, families and communities around the world. It also allows Accenture employees the chance to develop and share their skills and experience in a meaningful way.

Stakeholder Benefits

Jobcare, a local Dublin-based charity, is one recipient of Accenture’s Local Giving funds. These funds have been invested in Jobcare's ‘JobClub’, the flagship service being the Employment Preparation Course, which provides participants with the knowledge and skills for successful job-searching. One of the ways we engage with Jobcare is through pro bono consulting work and volunteering including the development of technology-enhanced learning courses (electronic briefings), hosted on Jobcare’s website to support both new and existing Jobcare clients. Our employees volunteered their time and skills in addition to organizing a number of fundraising efforts and donating over €15,000 in the last 3 years. We provide in-kind benefits, such as used laptops and enabling access to Accenture’s facilities for board meetings.

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