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BASF - Health Promotion Campaign 2007

Added on 22-03-2013





Business challenge

High blood pressure (hypertension) is a common disease and an important cardiovascular risk factor. Hypertension is a chronic disease that reduces employees' productivity through increased absenteeism.


In 2007, the Occupational Medical and Health Protection Department (OM&HP), the company health insurance BKK pronova, the BASF canteens, the sports centre, and the Clinical Centre of the city of Ludwigshafen, conducted a health promotion campaign against high blood pressure.

The aim was to identify employees who had high blood pressure, but were not aware of it, and to check the blood pressure of those employees who already had the diagnosis of hypertension.


A general challenge was motivating employees to attend and actively participate in the campaign.

Challenges/Lessons learned:

A total of 2,528 employees participated in the health promotion campaign, increasing awareness of hypertension and its effects on employee productivity.

The campaign involved a patient journal, to track symptoms. 1,592 employees completed and returned a patient journal. Of these, 207 cases of hypertension were diagnosed for the first time.

Additionally, 127 employees with a known hypertension had not been sufficiently treated. 292 employees were urged to have their blood pressure checked regularly due to their borderline values.

More information

Tips: Communicate the strategy to special focus groups (e.g. blue collar workers)

Departments Involved: BASF Occupational Medicine & Health Protection Department in cooperation with the company’s insurance and family physicians in the region.

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