While most businesses have started to address the challenges posed by the SDGs, serious challenges remain when it comes to implementation. For this reason, CSR Europe developed the SDG Masterclass. Join the event on 15 October to discover how the Masterclass can support your company or sector association in driving internal business transformation.
In 2015 the United Nations launched the UN Agenda 2030 for Sustainable Development, a global action plan with 17 Sustainable Development Goals (SDGs) and 169 targets at its core. After four years, what has it been achieved? As highlighted in the latest reports of the United Nation, Bertelsmann Stiftung in collaboration with the Sustainable Development Solutions Network, the situation is improving in most countries and on most SDGs. However, no country is on track to reach all the SDGs. To speed up progress, businesses will have a central role to play.
Businesses are becoming more and more mature when it comes to their sustainability management and many have started addressing the challenges posed by the SDGs. However, they often struggle to see the links between their own activities and wider progress on the SDGs. For companies, the pressure to prioritise short-term shareholder value is often much more intense than the pressure from government and civil society to embrace sustainability. As highlighted in CSR Europe’s 2019 White Paper “From Urgency to Action”, rewards for finding solutions to complex sustainability problems are poorly aligned and stakeholder collaboration to help meet the goals is scattered and haphazard.
A key element for change will be to establish a narrative and practice on how the SDGs can be translated into business opportunities that drive value in and for the company. How to drive such a change? CSR Europe has developed the SDGs Masterclass to help companies in driving internal business transformation, facilitating the integration of the SDGs into their own business strategy. At the same time, sector associations can also benefit from the SDGs Masterclass. Afterwards, they will be able to set a common direction for their member companies, engaging them for instance in the co-creation of their own SDGs roadmap.
Over 200 companies have already benefited from the SDG Masterclass methodology and many more will have the opportunity to discover how the Masterclass works at the event scheduled for 15th October 2019.
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Senior Project Manager