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3 Examples on how Companies are Embracing Circular Economy

Monday, September 2, 2019

Transitioning away from a linear business model has its challenges. The experiences of Canon, Inditex and Rolls-Royce, however, show that it is possible, and companies can benefit from circularity, reducing waste and the sourcing of new raw materials. Starting from September 19, CSR Europe members will have the opportunity to discover best practices and tools useful for the implementation of circular business models across their value chain during the R2π webseries and later on at the conference on “Transitioning to Circular Business Models”.


Implementing a circular economy model to your business and along its value chain can be a daunting task. However, a helpful hand is currently being lent by the consortium of the European project “R2π - transition from linear 2 circular” to CSR Europe members interested in transitioning away from linear business models. After three years dedicated to conducting and investigating in-depth business case studies, surveys and stakeholder exchanges, the Consortium presents the analysis of  16 business models and their implications for transitioning to circular economy. The companies came from  a wide array of sectors, spanning from constructions to food, electronics, and textile and their best practices could be replicated by other businesses:

1. Canon

The Japanese multinational corporation specializing in the manufacture of imaging and optical products has pioneered a new form of recycling for old printers. The company refurbishes and remanufactures old printers to ensure that they don’t go to waste. Canon’s method of utilizing its products, even after they have been sold and used, can be adopted by many businesses seeking circular models.

2. Inditex

This Spanish multinational clothing company is increasing the number of clothes made from recycled fibres thanks to the adoption of a circular model for its raw materials. Such change also contributed to decreasing textile waste from its factories as the recycled fabric is combined with virgin materials to develop new fibres.

3. Rolls-Royce

The pre-eminent engineering company focused on world-class power and propulsion systems is taking responsibility for its aero engines by offering its aerospace customers the TotalCare service package. This provides Rolls-Royce with the opportunity for product take-back and the recovery of expensive materials at the engine’s end-of-life. The package’s maintenance service rewards Rolls-Royce when its product is working, which helps to ensure that the aero-engine maintains its utility over its lifetime.


An in-depth look at the tools and best practices on transitioning from linear to circular economy business models will be illustrated during the three episodes of the R2π webseries, starting on 19 September. Later on, business leaders will have the opportunity to network with leading companies and policymakers at the conference on “Transitioning to Circular Business Models”, held in Brussels on 24 October. On that occasion, participants will get a better understanding of overcoming the main obstacles to the implementation of circular business models.


More information:

Elisa Casazza

Circular Economy Project Manger


About the R2π Webseries:

•  Thursday 19th September, 11:00-12:00: From the linear to the circular economy. Register here

•  Thursday 26th September, 11:00-12:00: Circular Economy Business Models (CEBM). Register here.

•  Wednesday 2nd October, 11:00-12:00: Business toolkit to implement circular business models. Register here.