18 CSR Europe member companies have been ranked in the top 100 most reputable companies by the Reputation Institute.
On an annual basis, the Reputation Institute measures the reputation of thousands of the world’s most prestigious companies using our RepTrak® framework – the world’s largest and highest quality normative reputation database.
The Global RepTrak® 100 is a study that the Reputation Institute conducts annually to measure the reputation of the world’s 100 most highly-regarded and familiar global companies in 15 countries. Included firms must meet the following qualifications:
1) Have a significant economic presence in the 15 largest economies
2) Have an above average reputation in its home country
3) Have global familiarity over 40%
CSR Europe member companies included are (by order of appearance): The Walt Disney Company, Canon, Microsoft, Ferrero, IBM, Bridgestone, Pirelli, Toyota, HP, Danone, Johnson & Johnson, L'Oréal, Honda, Samsung Electronics, Hitachi, The Coca-Cola Company, Hyundai and Volkswagen.