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    Study shows gap between the views of current and future leaders when it comes to how businesses combine profit and purpose

    Around nine in ten current CEOs and future business leaders believe businesses should have a social purpose. But while 86% of current leaders think businesses are already putting this into practice, just a fifth of the younger generation agrees with this. This shows a clear gap between the views of today’s CEOs and the next generation of leaders.

    These results are part of a new study published by CSR Europe member Coca-Cola Enterprises in partnership with Cranfield’s Doughty Centre for Corporate Responsibility and The Financial Times’ FT Remark. The study, ‘Combining Profit and Purpose’ is based on the views of 50 CEOs and almost 150 MBA and MSc students and recent graduates across Europe.

    The research indicates that both current and future leaders agree that a business’ profit and the ability to provide shareholder value are the best barometers of business success today. However, the groups disagree on how that may change in the future. While the overwhelming majority of current CEOs feel that profitability and shareholder value will remain key in the future, the findings suggest future leaders have higher expectations of the role business should play, claiming that societal and environmental impact, innovation and development of future talent will be more important indicators of business success in the years to come.

    Additionally, CEOs and future leaders hold different beliefs on the biggest barriers to businesses adopting a social purpose, with current leaders citing external factors such as government and regulation, while future leaders believe current management attitudes play a larger role.

    Commenting on the results of the study Professor David Grayson, Director of the Doughty Centre, indicates that while it is not surprising to learn that social purpose is seen as a priority for business, the big challenge is to ensure that more business leaders define the real purpose of their business, and identify how they are going to achieve that purpose. According to him, this might be done by developing clearly defined strategies and identifying new, disruptive approaches now, in order for businesses to better ensure success and relevance in the future.

    To read to full study click here.

     

    Thursday, October 16, 2014
    US to develop National Action Plan consistent with UN Guiding Principles on Business & Human Rights

    Announced by President Barack Obama: the United States will develop a national action plan to promote responsible and transparent business conduct, in line with the UN Guiding Principles on Business and Human Rights.

    For more information click here.

    In 2011, the European Union encouraged and...

    Wednesday, October 1, 2014
    Final stage of Design MTS project for sustainability in the machine tool sector

    CSR Europe’s presence at the BI-MU Trade Fair in Milan this week marks one of the final stages of the EU funded Design MTS project. The results of the project are due to be shared at the international trade fair dedicated to the latest technology in the field of automation and auxiliary...

    Monday, September 29, 2014
    New transparency rules on social responsibility for big companies

    The Council of the European Union today (29 September 2014) officially adopted  the directive on the disclosure of non-financial and diversity information by certain large companies and groups.

    Based on a “think small first” principle, the new reporting requirements aim to strengthen the...

    Monday, September 29, 2014
    Embedding human rights into Finnish companies' strategies and operations

    The link between human rights and business has proven evident for some time now, however, the integration of human rights into Finnish companies' strategies  and operations has only recently begun. Today the topic is very current and attracts a lot of interest among Finnish business people....

    Thursday, September 25, 2014
    Social Justice Index shows EU-wide problems with justice within the labour market

    This week, the Bertelsmann Stiftung, one of Germany’s leading independent think tanks, released its new Social Justice Index for all EU countries. The Index compares the 28 EU states across six dimensions: Poverty prevention, Equitable education, Labour market access, Social...

    Thursday, September 25, 2014
    Cargill pledges to protect forests in all agricultural supply chains

    At the United Nations’ Climate Summit in New York, Cargill has joined dozens of other companies, governments and civil society groups from around the world in supporting the 'New York Declaration on Forests'.

    The declaration is unprecedented in its scope. The endorsers pledge to do their part...

    Thursday, September 25, 2014
    Jacques Spelkens - new board member of CSR Europe

    On 11 September 2014, the Board of CSR Europe elected Jacques Spelkens, GDF SUEZ CSR Manager in Belgium, as a new board member.

    CSR Europe's Board of Directors welcomes his engagement in the network and his strong expertise in the core areas of CSR Europe’s work with 64 international member...

    Thursday, September 18, 2014
    A co-ordinated international approach to combat tax avoidance by multinationals

    The OECD has released its first recommendations for a co-ordinated international approach to combat tax avoidance by multinational enterprises, under the OECD/G20 Base Erosion and Profit Shifting Project designed to create a single set of international tax rules to end the erosion of tax bases...

    Wednesday, September 17, 2014

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