Sustainable Marketing

CSR practitioners today are working on integrating CSR and sustainable development across different layers of the business, throughout business units, and into corporate departments. Cooperation has been initiated over the last years with different departments such as procurement, HR, investor relations, corporate communications, external relations, and purchasing.

However, a difficult task that still remains today is integrating CSR elements into the marketing function. This B2B working group, led by BT, aims to bring together practitioners both from CSR and marketing departments across different sectors, as well as subject-matter experts, to discuss some of the key obstacles and solutions to getting the marketing function on board.

On the basis of group discussions and further research, the group has produced a Sustainable Marketing Guide. The guide includes an argumentation of the case for sustainable marketing, both on a strategic and a tactical level, through relevant case studies. Read more and download the Guide.

The Guide is complemented with a 3D Online Game. The 4ps for 3ps Sustainable Marketing Online Game, developed by Dassault Systemes, using their 3DVIA technology, is an interactive 3D marketing tools with the objective of showing marketers that environmental criteria can be a part of consumers'  choice of product, and that in view of the vast amount of information that consumers must deal with. Click here to play the game!

The companies participating in this working group led by BT are Johnson & Johnson, Danone, Dassault Systèmes, Sony, Unilever, and Epson.

Group participants can access additional information below. For further information, please contact Beatriz Berruga at bb@csreurope.org.