Sustainable Marketing

Did you know?

22% of German and Spanish people take environmental aspects of products into account when shopping
In the UK, ethical consumer spending grew more than threefold between 1999 and 2006, from 9.6 to 32.2 billion GB£
In France, 83% of consumers approve of no longer using plastic bags in retail shops

Sustainable Marketing - 4Ps for 3Ps

More and more consumers wish to reduce their environmental footprint, but to make this a reality consumption habits must change.

Marketers, as communicators and influencers of culture, are in a privileged position to make a difference to their companies' 'triple bottom line'. However, marketing departments have traditionally been quite reluctant to integrate CSR and sustainability agendas into their work.

BT, with the participation of companies such as Dassault Systemes, Sony and Danone, created this Laboratory to provide marketers with both basic and more advanced tools to put sustainable marketing into practice.

Get Equipped

Sustainable Marketing Guide, Edition II (PDF)

The guide discusses the business case for sustainable marketing and includes a practical toolkit with checklists and decision trees. The guide is accompanied by a 3-D online game illustrating the complexities facing the ethical shopper - play the "4Ps for 3Ps" game here!

Laboratory Leader and Facilitator

Sustainable Marketing