Impacts of reporting

What is the impact of reporting on stakeholder perceptions and actions, and ultimately on business behaviour, performance and outcomes? This study by CSR Europe in association with AccountAbility aims to identify ways to assist companies in their efforts towards effective public reporting.

Unlike many initiatives today, this is not an investigation into ‘what' or ‘how' to report. Rather, this study focuses on addressing the underlying question of what kind of reporting makes a real difference to what people think, and how they behave, both inside and outside of the business community.

The results were based on 32 interviews with 11 of Europe's leading companies (including Procter & Gamble, BT, Shell and Volkswagen) to show that the reporting process has a significant impact on regular business decisions and activities.

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