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Sony and Conservation International to bring 3D wildlife photography to UN biodiversity convention

Sony Corporation (Sony) and Conservation International (CI) have teamed up to bring wildlife photography in 3D to over 14,000 delegates at the United Nations Convention on Biological Diversity (COP10) taking place over the next two weeks in Nagoya, Japan.

Since 1995, CI and Sony have worked together to make global biodiversity accessible to audiences worldwide. This year, in addition to digital cameras, camcorders and editing equipment, Sony provided CI with NEX-5 interchangeable lens digital cameras with 3D capabilities.

Using Sony's 3D technology, CI's President Dr. Russ Mittermeier and photographer John Martin traveled to Suriname's Central Nature Reserve. While there, Martin was able to photograph dense rainforests, often difficult to portray with traditional photography, in 3D. Because the forests of Suriname play an important role in mitigating the effects of global climate change, CI and Sony hope that bringing these 3D images to the conference will inspire attendees to support the conservation of biodiversity all over the world.

Sony's 3D technology was also used to capture still images of Brazil's biologically diverse area of Pantanal. The Pantanal is the world's largest wetland and has the highest concentration of fauna in the Americas. CI sent Brazilian photographer Luciano Candisani, who has a long history of working in the open plains of the Pantanal, to experiment with how 3D could portray life in the region with a fresh perspective.

Read more (Source: Sony)

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18 October 2010