How social media can promote CSR communications
Social media executed successfully can be a powerful vehicle to build sustainable business communications by engaging with stakeholders.
With new tools and strategies changing the way the business world communicates and exchanges information, social media is becoming the transparent, engaging, competitive advantage that business sustainability delivers. However, to effectively harness the power of social media to create business sustainability value, our sustainability consulting explores social media as a vehicle for successful engagement.
- The use of social media collaboration technologies can help organizations break down silos and facilitate knowledge sharing across business units and corporate functions.
- Social media can make CSR more visible. "A Reputation Institute 2011 survey found that a company’s CSR program (in its broadest sense), can be responsible for more than 40% of a company’s reputation, whilst companies with stronger social leadership programs have 55% better internal morale and 43% more efficient business processes."
- Social media has an emerging role in knowledge management. Creating bridges between the corporate world and its stakeholders, social media closes the gap on knowledge management and business intelligence. Specifically so if sustainable communications and performance is valued by your stakeholders.
Social media for sustainability communications has become a risk and an opportunity. Nonetheless, monitoring, listening, and dialoguing with key stakeholders in the social space not only offers a competitive advantage but also provides other key ingredients for successful social media engagement: social media provides individuals, communities, businesses, and non-government organizations the ability to connect with business in meaningful discussion from anywhere in the world in real time.
(Source: CSR Distribution - 3BL Media)
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14 August 2012