Ipsos MORI release 'Reputation Council Insight & Ideas May 2012' investigating global reputation management
In the sixth sitting of Ipsos MORI’s Reputation Council, Ipsos MORI have invited senior communications professionals from Latin America to take part, giving the company a more global perspective on key reputational issues. Ipsos MORI will be expanding the Reputation Council into the US for the following wave but two senior US communicators were very interested in participating in this wave.
This wave of research investigates the successes and frustrations of working in reputation management, giving a multi-national company a more local feel, the value of corporate advertising, the continued influence of social media and attempts to uncover what makes an ideal communications professional.
Set up by Ipsos MORI’s Reputation Centre in 2009, the Reputation Council’s regular feedback sessions provide rich insights into the theory and application of reputation management. The reports are the definitive guide to the latest thinking and practice in the corporate communications world.
To download the report, please click here.
(Source: Ipsos MORI)
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12 July 2012