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Sony launches "Road to Zero" environmental plan and sets 2015 mid-term targets

Sony Corporation announced on 7^th April its "Road to Zero" global environmental plan. The plan, which includes a long-term goal of achieving a zero environmental footprint by 2050, uses backcasting methods to set specific mid-term environmental targets for the next five years in line with that goal. Sony's definition of zero environmental footprint is not only limited to the neutralization of carbon emissions, but also extends to waste and use of finite materials such as oil-derived virgin plastics.

Targets are based on four environmental perspectives - climate change, resource conservation, control of chemical substances and biodiversity - across all product lifecycle stages, from research and development to recycling. Read more (Source: Sony)

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09 April 2010