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Consumer Goods Forum survey: CSR bounces back up retail agenda

Sustainability and Corporate Social Responsibility have climbed back up the list of priorities for the world's largest retailers and consumer brands, according to a major new survey from the Consumer Goods Forum. The trade group's bi-annual Top of Mind report surveyed 345 senior executives at global retail and consumer goods companies in 46 countries and found that corporate responsibility initiatives have regained second place in their list of priorities, having slipped into third last year.

Speculation had been mounting that recessionary pressures would force many firms to scale back or ditch CSR initiatives altogether. However, Consumer Goods Forum's managing director Jean-Marc Saubade said that CSR had become entrenched within many large organisations. Read more (Source: BusinessGreen)

08 March 2010