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US survey reveals generation gap in understanding climate change

A new U.S. consumer survey by EnviroMedia Social Marketing reveals a generation gap in understanding the cause of climate change, Sustainable Life Media reports.

According to the survey, 64 percent of 18- to 34-year-olds believe humans cause climate change, compared to 51 percent overall. At the same time, the research indicates that Americans who believe in this connection are almost twice as likely to buy more green products. Read more (Sustainable Life Media)

13 March 2009