UK: Joint initiative aims to combat obesity
Food and advertising companies are joining forces with the government to launch the biggest anti-obesity marketing campaign seen in Britain, in a move intended to project a more proactive, industry approach to tackling health problems, the Financial Times reports.
A consortium of food, soft drink, fitness and broadcasting companies is to contribute £200m ($400m) in cash and “in-kind” donations such as free air time to a Department of Health campaign called “Change 4 Life” that will hit television screens and other media early next year. Read more (Financial Times)
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24 July 2008