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The Power of Unreasonable People

Harvard Business Press announces the publication of a new book: "THE POWER OF UNREASONABLE PEOPLE: How Social Entrepreneurs Create Markets that Change the World" By John Elkington and Pamela Hartigan. This book shows how these pioneers are solving some of the world's most pressing economic, social, and environmental problems -- and in the process are creating fast-growing markets across the globe.

Offering a first-hand look at a new--and increasingly important--breed of entrepreneur, authors John Elkington, of SustainAbility, and Pamela Hartigan, of the Schwab Foundation for Social Entrepreneurship, reveal how apparently unreasonable innovators have built their enterprises, seemingly against all odds. The authors reveal that successful social entrepreneurs bring a new point of view to the market by focusing on "blended value"- the result of creating value in multiple dimensions - namely economic, social, and environmental. The book reveals how the work of these leaders will help shape market opportunities--and risks--in the coming years, and what tomorrow's leaders can learn from them. Cited as an influential book by Klaus Schwab, who wrote the book's foreword, leaders at the World Economic Forum's annual meeting in Davos are getting a first-hand look as the book is distributed there.

The Power of Unreasonable People illustrates how businesses and non-profits can generate social return on their investments. These entrepreneurial success stories span finance, healthcare, technology, environmental industry, engineering, and education. Citing future opportunities in key markets, Elkington and Hartigan provide the context for the intersection of business, social investing, corporate social responsibility, sustainable practices, and entrepreneurial ventures. Read More. (Source: CSR Wire)

23 January 2008